6/15/2023 0 Comments Early bird vs late bird![]() Providing a discount is a great way to honor those who click first. You can decide how long the early bird lasts and how much of a discount you want to offer attendees at your ticketed event. This strategy is most often used to give people the largest discount possible on tickets through a predetermined pre-sale period. Overcome both hurdles with a day-pass ticket option, so attendees can join for just the amount of time they desire. Why use it: Some corporate conferences or multi-day festivals can pose a price challenge or scheduling conflict for interested people. This option lets you give attendees digital or in-person access to your event for one day, rather than every day of your multi-day event. Like a multi-day pass, a one-day pass lets you expand your ticket-selling strategy. ![]() Why use it: A multi-day pass removes attendance barriers by letting people choose which sessions or performances they attend, at the price they’re comfortable with. Radio frequency identification (RFID) makes this type of ticket super easy to manage on the logistics side, so you don’t have to worry about the complexity of different variables. If your event takes place over several days, give attendees the power to pick and choose the days they will attend. So if your venue uses seating, you can charge more for the section closest to the performer or stage. Why use it: The people who want to be near the action will pay more for the privilege. Reserved seating tickets are a simple upgrade that can provide big value for attendees wanting to be closer to a performer or speaker at your event. If you have the resources to provide this premium experience, this is the second most important type of ticket for driving revenue after GA. VIP ticket packages often include extras such as premium seating or entrance to an exclusive meet-and-greet with the event speaker or entertainment. Premium ticket tiers can help you attract new attendees - and make more money from your current audience. ![]() VIP packages let you offer attendees the exact experience they’re looking for, at the exact price they’re willing to pay. It also helps you convert people who don’t want - or don’t want to pay for - a VIP experience. Why use it: General admission provides a baseline experience for attendees and is a staple in every concert ticket pricing strategy. GA advance tickets are typically on sale for the longest time period, and are usually one of the least expensive types of tickets you offer. The general admission (GA) ticket type provides admission to your event without any extras. The most common ticket-selling strategy is used by almost every event for the bulk of admissions. Not sure what event t icket pricing strategies are right for you, or how to name a type of ticket? Here are eight common event ticket types and why you should use them. This increased perceived value of your event will show your attendees that it’s in high demand. When you use different ticket types throughout your sale, your attendees will see those magic words each time a type sells out. There is no sweeter phrase for an event creator than “sold out,” but did you know that by selling different types of tickets, you can hear that phrase more than once?Īttendees experience serious FOMO (fear of missing out) when they see tickets for an event are sold out.
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